Xoxo_Charrr
@HeyCharStars
Get-ready-with-me, outfit and back-to-school content from a creator whose audience is mostly women 25 to 44. Shorts-first, with long-form videos for deeper brand integrations.
Who is watching
Viewer share, last 12 monthsAge and gender percent of viewers
Data table
| Age | Female | Male |
|---|---|---|
| 13 to 17 | 9.9% | 1.6% |
| 18 to 24 | 9.5% | 2.7% |
| 25 to 34 | 23.0% | 7.5% |
| 35 to 44 | 19.4% | 8.8% |
| 45 to 54 | 6.6% | 4.5% |
| 55 to 64 | 1.9% | 1.7% |
| 65 and over | 1.5% | 1.1% |
Top countries percent of views
Data table
| Country | Views | Share |
|---|---|---|
| United States | 12,820,233 | 34.4% |
| Brazil | 4,430,960 | 11.9% |
| United Kingdom | 1,586,759 | 4.3% |
| India | 1,542,130 | 4.1% |
| Turkey | 1,360,996 | 3.7% |
| Philippines | 1,185,059 | 3.2% |
| Indonesia | 1,100,717 | 3.0% |
| Canada | 870,828 | 2.3% |
| Argentina | 739,694 | 2.0% |
| Germany | 703,847 | 1.9% |
| All other | 10,986,097 | 29.4% |
How viewers find her
Traffic source, share of views, last 12 monthsData table
| Source | Share |
|---|---|
| Shorts feed | 80.5% |
| Channel page | 13.5% |
| YouTube search | 2.9% |
| Subscriptions feed | 1.4% |
| All other | 1.7% |
What a sponsored post can expect
Median first-7-day views, all uploads in the last 12 months- Top quarter of Shorts
- 12,124 or more
- Median lifetime views
- 17,622
- Passed 100K in week one
- 7 of 287
- Best first week
- 14,147 (Aelfric Eden, see case study)
- Median lifetime views
- 12,862
- Median engagement rate
- 4.2%
| Format | What it is | Typical first week | Rate |
|---|---|---|---|
| Dedicated Short | A 30 to 60 second Short built around one product or moment | 8,000 views | On request |
| Long-form integration | A 60 to 90 second segment inside a get-ready-with-me or haul | 5,600 views | On request |
| Dedicated long-form | A full video built around the brand, like the Aelfric Eden back-to-school haul | 14,000 views | On request |
| Short plus long-form bundle | One Short teasing a dedicated long-form video, posted the same week | 22,000 views combined | On request |
Recent highlights
Lifetime viewsAll figures from YouTube Analytics and the YouTube Data API for the 12 months ending 2026-09-05, pulled 2026-09-08. First-week views are the count in the 7 days after publish. Benchmarks use the median rather than the average so that a single viral Short does not inflate what a brand should expect. Gender shares exclude the 0.2% of viewers who did not specify.
Aelfric Eden
back to school
Back to school clothes with @aelfriceden
A dedicated haul in which Charlotte unboxes and styles an Aelfric Eden back-to-school order, with the brand named in the title and on screen throughout. It posted two weeks before most US school years began.
Daily views for the first four weeks
2026-08-12 to 2026-09-06Data table
| Day | Date | Views | Cumulative |
|---|
Why it worked
Views to date and likes are from the YouTube Data API on 2026-09-08. All other figures are from YouTube Analytics, which lags up to three days, so the daily chart ends 2026-09-06. Watch time is YouTube's estimate. The 2.5x comparison uses the median first week of the 26 long-form uploads in the 12 months ending 2026-09-05.
Work with Xoxo_Charrr
Rates are quoted per campaign once we know the deliverable, timeline, usage rights and any exclusivity. Send a note with what you have in mind and we will reply within two business days.